Start an email marketing plan. Familiarize with the various types of email communications.
Learn the advantages of the different text formats (HTML or Plain Text). Discover the right components for your marketing emails.
Build your email with the appropriate content. Learn strategies to keep your emails from being classified as spam.
Establish your email campaign goals. Decide on a target audience. Set strategies. Learn email marketing legal guidelines.
Learn ways to build your email list via customer interaction. Build your email list through a website subscribe form. Use a list broker to buy mailing lists.
Learn about quality email providers. Check to see if email provider is blacklisted. Compare email providers.
Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates. Measure success by sending two different email versions (A/B Split Testing). Understand email display problems. Test how spam filters react to your campaign email