Course Objective

• If you want to learn modern SEO and how to make a website rank in Google, safely, effectively and without resorting to gimmicks, tricks and loopholes, then this is the course for you. With over a decade of front-line experience in SEO, this instructor has plenty of applied experience and is well known for his high ethics when it comes to ranking in Google.
• The course starts off with an introduction to SEO, highlighting the main differences between SEO today, and SEO just a few short years ago. You'll learn all about the major Google updates, and why they were introduced. As you learn about the updates, you'll begin to understand exactly what Google want to achieve, and the types of content they want to rank at the top of the search engine.
• The course goes on to introduce you to the FOUR main pillars of modern SEO.
• You'll also learn about the best types of backlinks to pursue, and how to go about getting them. With backlinks causing so many problems for so many webmasters, you'll also learn about the types of backlinks that Google are on the lookout for, and why they punish sites that employ them. A lot of SEO sites offering tips on how to rank will get this terribly wrong. So wrong that following their SEO advice will get your site penalized or even banned from the top search engines.
• You'll learn about site organization - why it is important and how to achieve a good site structure that benefits your SEO efforts and helps your visitors.
• This course emphasizes visitor experience for one very good reason. Google wants to create an algorithm that cannot be manipulated by SEOs and webmasters. What better measure for Google is the visitor's experience? Get that right and half the battle is won.